If you’re thinking about selling your gold jewellery in Coventry, it’s important to know how to do it safely and smartly. Whether you’ve got old pieces tucked away in a drawer or want to cash in on rising gold prices, knowing what to expect can help you get the best possible price, without falling for common traps.
Step 1: Gather Your Unwanted Gold and Silver
Collect any items you think may be gold, silver or platinum. We take any piece of unwanted jewellery, in any condition! With today's high gold prices, you'd be surprised at how much at how much something such as a singular earring could be worth!
Step 2: Check the Current Gold Price
It's important to know the value of what you have. Before stepping into any shop, take a moment to look up the live gold price (you can easily find this on any reputable source).
Gold prices change daily, and knowing the current rate gives you a strong starting point when negotiating. Remember, jewellers pay based on weight and purity, not the original retail value.
Step 3: Identify the Purity of your Gold
It's important to know the purity of your jewellery. Pretty much all gold is diluted down to make jewellery (i.e. 9ct Gold is 37.5% pure gold, therefore, the price for 9ct gold on any given day will be 37.5% of the pure gold price for that day).
Every piece of genuine jewellery made in the UK will have a hallmark, a small stamp that tells you its purity (e.g. 9ct, 14ct, 18ct, 22ct) and also authenticates the jewellery itself.
Here’s a quick guide:
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9ct Gold: 37.5% pure
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14ct Gold: 58.5% pure
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18ct Gold: 75% pure
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22ct Gold: 91.6% pure
The higher the carat, the more gold it contains — and the higher the value. This is also why higher carat gold is more yellow in appearance, due to it's higher gold content.
If you struggle / can't identify the purity of your gold, don't worry, we will be able to tell you once bought into our store.
N/B: Gold jewellery under 1g is not legally required to be hallmarked; nor is silver jewellery under 7g. Please bear this in mind when buying and selling jewellery.
Step 4: Receive a free Valuation from Us
Never feel pressured to sell on the spot, a trusted, reputable jewellers will:
- Provide you with a free quote for your jewellery
- Explain the reasoning behind the price and the mathematical breakdown of the jewellery in questions
- Not coerce you into selling your gold
At Sapphire Jewellers, we’ve been buying gold and silver in Coventry since 1976, offering honest valuations and instant cash payments.
Additional Tips
Avoid Online “Cash for Gold” Scams
Be cautious of online buyers who ask you to post your jewellery for a valuation. Once it’s sent, you lose control and many people receive offers far below market value.
Selling in person at a trusted, family-run jeweller ensures transparency, safety, and fair pricing.
When’s the Best Time to Sell Gold?
Gold prices are influenced by inflation, global markets, and currency changes.
Generally, when the economy feels uncertain, gold prices rise, making it a good time to sell. You can always visit Sapphire Jewellers in Coventry city centre for a quick price update or free appraisal.
Always Choose Trust
Selling gold can involve a lot of asymmetrical information between parties. Choose a local jeweller with decades of experience, transparency, and community trust.
At Sapphire Jewellers, we make sure you leave informed, confident, and satisfied. Every time.
Visit us in-store or contact us today for a free, no-obligation gold valuation and see why the people of Coventry have trusted us for 50 years.
