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Our Story

Who we are & the story behind Sapphire Jewellers

We are granddaughters of goldsmiths and daughters of jewellers. Handcrafted jewellery has been our family trade since before we can remember. Passed down from one generation to the next, adapting when times required.

Once the dust settled on transitional times, home was made in the heart of the UK. Embracing post-war Coventry, a small market stall emerged managing to stand the test of time.

Enjoying a booming economy, the stall grew to a shop and then one shop became three. Specialising in watches, fine jewellery, piercings and repairs.

In hopes of striking more of a work-life balance, three shops became a single retailer.

The Sapphire Jewellers A-Team
from the 80s <3

43 years on, this retailer remains in Coventry’s city centre, battling the adversity faced by independent high street businesses with award-winning customer service and ever-loyal customers.

Through this website, we hope to continue the story of our family’s legacy while bringing you the best selection of jewellery in the most convenient way.

We champion beautiful and elegant collections of brands we love, as well as bringing you our own.

This is our story.

We, are Sapphire Jewellers.

Family Jewellers Montage